Facebook being the #1 social media marketplace and home to nearly 2 billion active monthly users might come across as an easy place to run marketing campaigns.
A recent survey shows that 90% of the world’s marketers use Facebook to reach their audience.
It doesn’t mean that all these marketers are reaping benefits just because they use this particular social media platform.
If you think that you can get your way with posting a few pictures and creating a couple of posts, you are wrong.
Marketing on Facebook requires careful planning, research, and the right strategy. If you do not develop and follow a comprehensive Facebook strategy then you might not generate leads as expected.
A working strategy will do more than gain you followers. It will increase your brand visibility, help you take down your facebook competitors and make your business scale new heights.
So, how do you come up with a Killer Strategy that will crush your competitors on Facebook?
Check out these 8 ways to go straight to the top. (Now, remember that this process will not give you immediate results and it all depends on how consistently you monitor and engage with your audience.)
Things to do before you begin:
- Make a list of keywords that your brand associated with.
- Make a list of all your competitors.
To take down your competitors, you should know what they are doing and do that better than them. Competitor mapping and competitor content analysis will give you insights on what to do and what not to.
Facebook profile analyzer
If you cannot find who your competitors are, follow the steps below.
- Type in your focus keyword on Social Animal’s Facebook search tool.
- Click “Top Pages” and you’ll be presented with a list of Facebook pages that rank at the top for that particular keyword.
With Social Animal’s Facebook Analyzer, you can perform competitor’s content analysis by typing in the name of the page. Here you will have to make a note of how the page has grown by looking at the number of posts per day, their popularity score and the domains that they usually share content from (We’ll get to this later!).
Dive into Timelines
In this section (Click Timeline Analysis) you’ll be able to look at the total number of comments, likes, and shares portrayed in graphs.
You might wonder why anyone would want that.
But this data is actually important as you can now see when a page’s engagement has been high. This means that the competitor must have shared a particular kind of post or media that must have drawn attention. Bingo!
Once you’ve found what you want, you can go check out the competitor’s actual posts to know what has worked.
Why do all the hard work when you can discover strategies with a click?
Think it’s too good to be true?
Wait till you meet Social Animal’s new feature!
A glance will tell you the total number of posts that a page has posted from the start and will also tell you what kind of content/media they’ve used the most. You can also see the cumulative number of posts per day and the day with the maximum engagement.
Here’s what you will learn from all this data,
- The number of posts that you must create to engage your audience.
- The type of content you must focus more on.
- The day of the week when you must try to engage your audience.
Dig Deep Insights
Notepads still in hand? Let’s dive in a little deeper, shall we?
Social Media Marketers know that the audience expects variety and to keep them constantly engaged, they curate content from other similar pages. This helps them keep the pages active even if they lack in original content. And so, every Social media strategy needs Content curation to survive and thrive.
Here’s what you can do to implement content curation in your strategy.
Begin by looking at the “Page Summary”, where you’ll find the option “Domains shared by the page”. A list of websites will be revealed and now it’s your duty to follow or subscribe to all these websites. After you are done, you’ll have a list of sites to share content from. Yay!!
Also, go take a look at the Insights derived from all the posts shared by a page. Here you’ll find the number of likes, shares, and comments on individual posts. (Insert screenshot of post insights from facebook page analysis)
Examine and Evaluate Audience engagement
Since we are delving deep, the next thing you’ll want to do is look at the Engagement graphs.
You might wonder why.
The point is, you need audience engagement to keep your page going. And to do that, you’ll need to know how your competitors engage their followers.
Scrolling through their timelines might not take you anywhere. The easy way is to find when the engagement has peaked to see what has worked best. And this can be done by analyzing a few graphs.
Each graph points to something important like Likes gained in the past, The day with the most comments and shares and how people have reacted with emoticons.
This data is essential to see the growth of any page and will enable you to find how the page’s audience have engaged.
Find the perfect sentiment
Now you know what kind of content (Images, videos or links) works best, the number of posts required per day, when you might possibly get maximum engagement and the websites to curate content from. (That’s a lot of data!)
What else do you need?
You need to know the right sentiment that has driven all the followers to engage with the page.
Facebook Analyzer’s Sentiment Analysis details the use of sentiments by any page. For example, certain pages post controversial content that will derive all kinds of comments from its followers. A few might agree or disagree with the page’s posts. This is a strategy used by that page to increase its audience engagement.
Each page has its own set of topics to post about and by analyzing your competitors and the type of content they share, you’ll find the sentiment that will work best for you.
This doesn’t mean that you shouldn’t use the other sentiments. It just means that you should focus more on the sentiment that will work best for your niche.
Know when to post
Timing is everything on Facebook!
There is no use in posting content when you don’t have people around to see. You’ll have to observe when your audience finds the time to come online.
You might want to ask,
“And, How can I do THAT?”
It might be a real challenge. But Social Animal can help.
The Facebook Analyzer gives you the best time to post by examining the engagement data of any page.
There might not be a constant best time to post as it may vary according to the topic that you want to share and the location of your audience. The time given here is purely based on engagement metrics and it is suggested that you schedule your posts to be published throughout the day with intervals to provide something for everyone.
Bonus: Discover Content
Now that you know how to develop your own strategy, here’s something more for you to take away.
Find top articles to share by typing in any keyword/search term. The search also allows you to look at the number of likes, comments, and shares per post.
To beat your competitors, learn from their mistakes. But while you are at it, don’t forget to share quality content and do not expect results immediately. It takes time to become a star!
Want to try Social Animal’s Facebook Analyzer for free? Sign up for our 14-day Free Trial.