The largest content event in the world, the Content Marketing World Conference and Expo (#CMWorld 2019), is being held at the Huntington Convention Center in Cleveland, Ohio, from September 3 – 6. Attendees are sharing their experiences on Twitter, Facebook, and Instagram. To follow this event digitally, We…

Headed to Content Marketing World in Cleveland?  This trip is definitely worth the hassle.  To help you get the most out of your trip, make sure you attend the following sessions by these world-class marketers/coaches. 1. Content Marketing 101: Setting and Documenting your strategy and building your team…

Influencer Marketing is all the rage these days.  But have people have matured enough to choose the right kind of influencers instead of following celebrities? And who are these influencers who you really must follow? These influencers are thought leaders in their own way. They are people rely…

There’s understandably a bit of confusion about the difference between word of mouth marketing and influencer marketing. Where does one begin and the other end? Can you do one without the other? Let’s see if we can’t clear things up. Influencer marketing and word of mouth marketing have…

The way the business is done has changed substantially over the decade or so. With the arrival of digital avenues, there has been a bombardment of marketing options for the businesses whether it’s a large scale business or a Small Medium Enterprise (SME). One may question why there…

Abortion Rights – What is happening and where is it happening? There’s a war on abortion rights for women and it’s happening in the United States. A wave of laws was passed in 2019 stirring up one of the most divisive issues in America. Abortion bans keep popping…

Visual content marketing refers to all of the tools at your disposal which fall under the visual category. There are all sorts of visual media that you might be using, or that you might realize you ought to be using, anything from infographics to animated video content. The…

Building links is a critical part of SEO. External links to your website act as signals to notify search engines that your website is high-quality and deserves a higher ranking. Moreover, these links are an indication that you run a reputable brand that other brands find trustworthy. When…

Influencers have been affecting buyers since businesses began and not many understand the superpower an influencer wields – the power to make an audience trust your brand. Influencer Marketing has made the top B2B brands rethink their strategy towards promotion. But, how can small businesses micro influencers get…

Looking back in the past couple of months of 2019, it seems that many marketers are playing it safe. While automation and new social media trends have made some changes, digital marketing hasn’t evolved all that much in the recent period. However, what does the rest of 2019…