What are the types of content you share on your social media profiles? Is it all your own? If so, that needs to change.


Because your audience actually needs and crave for variety.

So what should you do?


Share content that is not your own. Show your followers that it’s not always about you and you care about what they like and don’t like by sharing unique content. And this is called Content Curation.

But! (Yes, there’s a but.)

You cannot share anything you see. You’ll need to share content that is unique, worth reading and shareable (meaning that people should share your post to let you gain visibility).

All this might seem like hard work. But, with the right tools, you can be done with a week’s worth of scheduling curated content in minutes.

Here’s what you should do.

Step 1: Signup for a Free Buffer account

Buffer lets you have a free account to manage one Twitter, Facebook (page or profile), and LinkedIn account with up to 10 updates in your buffer, aka scheduler. Or if you want to, you can pay $15 monthly to manage 8 social profiles, have 100 posts in your buffer, and even add team members to help manage it all with an extra added cost.

Click here to sign up.

Step 2: Add your social media profiles to Buffer

Here are the types of social accounts that you can connect to Buffer:
Facebook: Pages and Groups
Twitter: Profiles
LinkedIn: Profiles and Pages
Pinterest: BoardsGoogle+: Profiles and Pages
Instagram: Profiles

Please note that the number of social accounts you can connect to will depend on the plan you’re subscribed to.

  1. Choose your type.
  2. Log in to your social media profile.
  3. Authorize Buffer.

Step 3: Prepare a schedule

  1. Click on “Settings” to find “Posting Schedule”.
  2. Add the exact timings to be posted depending on the day of the week.
  3. After you are done, your schedule will look something like this.

Step 4: Sign in to Social Animal and search for your keywords of interest

  1. Search and find content that is related to what you do and what your audience might find interesting.
  2. Use filters to find more compelling content that fits your social media profile.
  3. Find top shared content on different social media platforms.

Click here to Sign in.

Step 5: Add content to the Buffer queue

See something that you want to share? Click on the “Share” option and select Buffer’s symbol.

This is what you’ll get. 

Customize the caption and then click “Add to Queue”.

Repeat the process until you think you are done.

Result: Now you have a week’s worth of content properly scheduled and ready to go. Your social media profiles and pages will never be devoid of content again.


Sowndarya Kishore is a Content Marketer at Social Animal. A marketer by day and a reader by night, she loves to discuss herself in the third person. Follow her on Twitter.

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