What makes people want to share content?
That question might seem like a hard one to answer but the solution is pretty simple.
Create outstandingly unique and informative content that stands out.
And how do you do that?
Read on to find what all the viral / highly shared content have in common and what you can do to create quality content that drives shares.
Keep up with the trends
If you do not know where to start, all you have to do is see what’s trending. Research says that people share more if your articles revolve around trending/current topics.
Here are a few ways to see what’s trending,
Social Animal lets you see the most popular topics and keywords around the globe, put into different categories. It also allows you to view the number of articles published on any topic and the shares obtained from different social networks.
See what’s trending now! (Register for free)
Google Trends, a public web facility allows you to see trending search terms in different languages and countries with detailed graphs showing how a term has performed over a period of time. It also lets you compare search volume data between two terms.
To make things easier,
Twitter and Facebook now have a section that features keywords and search terms that are causing a buzz around the world. Articles on these topics are more likely to get shares.
Do a Competitor research
It’s too bad that many companies and brands often skip this important step before jumping into optimizing content. They do not understand that Competitor analysis reveals what works best and what doesn’t in any niche.
When you start your research, Make a note of the types and frequency of content being produced by your competitors.
You will then have to evaluate the content, looking to see if they have fulfilled the expectations given below.
- Free from Spelling and Grammatical errors.
- Proper Content structure
- Definite Structure of the blog
- Blog Categorization
- Uniformity in the Tone of the content.
- Author Bio
After this, you may visit your competitor’s social media pages and browse through their feed. Try to find the types of content which have had maximum engagement from the audience.
You might think that this is all unnecessary.
But here’s the kicker,
This information will be of great help when you want to start promoting your own content.
Research on competitors is made easy with Social Animal. It lets you monitor the competition by listing out all the mentions your competitor has had over a period and the keywords associated with your competitor.
Now, Pick a few of these keywords, perform an Article Search and Voila! You now have a list of posts that have the maximum shares over different social media platforms. You can also filter the results to show only your competitor’s articles. Choose a few articles and do a competitor research as quoted above. You can also look at trending keywords in your niche and search for the articles with the most shares.
To read in detail about how you can perform a competitor research, click here.
Find which type of post works the best
Did you know?
According to Hubspot’s Analysis of 100 viral images, content that was positive, paired with the element of surprise had the most shares. By this, we understand that people like to be the bearer of good news.
That doesn’t mean that there should be no neutral or negative content. Plan your content strategy to incorporate more positive content and remember that everyone loves happy endings.
Here’s a happy thought,
Social Animal’s Facebook Analyzer lets you analyze a particular keyword and shows what kind of emotions get the most shares for posts focussing on that keyword.
Create Content that is Useful and Informative
When a reader thinks a piece of content is useless, that piece has lost its purpose.
But you’re probably wondering,
How will I know if my content is of use to the reader?
Become the reader!
In easy words, try reading your content from a reader’s perspective. If your content addresses a query or a question, does it contain the solution that a reader wants?
Is the solution clear? Does the reader have all the information they need?
If you answered Yes to all, then you can heave a sigh of relief.
If you are unsure, Well!
Now you know what to improve.
Tell a Story
You know you love stories and so does the world.
But, Have you ever wondered why you loved stories so much?
Stories allow you to visualize yourself in a given situation. It helps you relate to things, incidents, and people.
People should be able to relate to your content. This makes it easier for them to understand whatever you are trying to put across.
Include Shareable Images and Videos
Did you know?
Quality textual content is never enough!
A good article must contain a combination of textual data and various media elements like images, videos, graphs, charts etc.
Have you ever heard of the saying, “A Picture is worth a thousand words”?
Well, the RIGHT PICTURE is!
When you add an image or any kind of media, make sure you optimize it well. Any optimized image is sure to grab Google’s attention and is easily shareable on all social media platforms.
Here’s a checklist that you have to remember before you upload any media
- Create your own media like videos or images. You can also use copyright free images.
- Add watermarks to your images.
- Make sure that the quality of the media is good. Users do not want to share unclear, low-quality media.
- See if the media is placed relevantly.
- If you are adding more than one image, maintain uniformity in the sizes of all the images.
Today’s readers are smart. Plain flattery or stating information as facts will not convince them.
What do you think is needed to satisfy them?
Proof. That’s what’s required.
If your content quotes information from reliable sources and is honest in its portrayal then you’ll have your audience hooked.
Follow the key points below to build trust with your content,
- Be honest
- Make sure that the information you want to convey is authentic.
- Respond to the comments you’ve received.
- Add links to third party websites.
- Incorporate Influencers sayings or stats into your content.
Write Killer Headlines
CoSchedule analyzed over 10 million headlines and found that emotional headlines had more click-through rates and shares.
I know what you’re thinking.
What kind of Emotion do people want?
Well, CoSchedule’s statistics say that out of 20 articles, 10 were positive. 9 were neutral and only 1 was negative.
Here’s how you can write emotional headlines,
- Study your competitor’s headlines.
- Write 10+ headlines for any post.
- Let your headline revolve around your focus keyword.
- Include “Power words”.
- Calculate the EMV (Emotional Marketing Value) for your headline. Here’s how.
- Choose the one with the best score.
There’s no Formula for creating viral/ widely shareable content. Just remember that you must create something that you would readily want to share. Set yourself and your content apart.