Don’t miss these 13 sessions in Content Marketing World 2019

Headed to Content Marketing World in Cleveland? 

This trip is definitely worth the hassle. 

To help you get the most out of your trip, make sure you attend the following sessions by these world-class marketers/coaches.

1. Content Marketing 101: Setting and Documenting your strategy and building your team

Tuesday, September 3 | 1:00pm – 4:00pm

Speaker: Michael Brenner (Marketing Insider Group)

Audience Level: Beginner

What will you learn in this session?

At the end of this workshop, you’ll be able to:

  • Understand the core components of a content marketing strategy.
  • Implement each of these for your business to document an effective content marketing strategy.

2. How to develop a B2B Influencer Marketing strategy that actually works

Tuesday, September 3 | 1:00pm – 4:00pm

Speakers: Lee Odden (TopRank Marketing), Amisha Gandhi (SAP Ariba)

Session Type: Workshop

What will you learn in this session?

  • How top B2B brands attract, engage, and convert with influencer partners.
  • Where influencer collaboration can have the most impact for your company and customers.
  • A framework for integrating influencers in content marketing programs.

3. Who’s afraid of Strategy? Stay in control with the agile content marketing road map.

Tuesday, September 3 | 1:00pm – 4:00pm

Speaker: Bert van Loon

Audience Level: Intermediate

What will you learn in this session?

  • You will be able to apply the framework to create or enhance your own content marketing strategy.
  • The framework and its visuals will offer you a “common language” for shared understanding within your team (and senior management).

4. How to analyze Content Performance using Google Analytics from Basic to advanced

Wednesday, September 4 | 10:15am – 11:00am

Speaker: Andy Crestodina (Orbit Media)

Audience Level: Advanced

What will you learn in this session?

In the end, you’ll have a new mindset and new tools for making the decisions that make the difference in your marketing.

 

5. The Continuous Content distribution playbook: How to keep your best content visible and viable while saving your sanity

Wednesday, September 4 | 10:15am – 11:00am

Speaker: Heidi Cohen (Actionable Marketing Guide)

Audience Level: Intermediate

What will you learn in this session?

  • Get tactics to strategically improve and optimize road-tested content for owned, social and third-party distribution.
  • Learn how to transform content into different formats to create better, more personalized audience experiences.

6. You will fail at voice search

Wednesday, September 4 | 10:15am – 11:00am

Speaker: Courtney Cox (Children’s Health)

Audience Level: Advanced

What will you learn in this session?

At the end of this session, you will be able to: 

  • Optimize your content to increase the organic voice-search presence.
  • Develop a skill/action strategy that solves a real customer need.
  • Effectively measure voice-search success.

7. The Content Marketer of the future: 5 big traits you need to thrive in the coming marketing revolution

Wednesday, September 4 | 11:20am – 12:05pm

Speaker: Joe Lazauskas (Contently)

Audience Level: All

What will you learn in this session?

  • The monumental changes coming to content marketing, and how to future-proof your career.
  • The big traits, from empathy to intellectual humility, that the world’s most successful content marketers share.

8. Seven Psychological triggers every marketer should master

Wednesday, September 4 | 12:25pm – 1:10pm

Speaker: Daniel Codella (Wrike)

Audience Level: All

What will you learn in this session?

  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers

9. Advanced Content Marketing with the Google Marketing Platform

Wednesday, September 4 | 2:00pm – 2:45pm

Speaker: Charles Farina (Analytics Pros)

Audience Level: Intermediate

What will you learn in this session?

  • Learn how you could/should be leveraging the free tools in the Google Marketing Platform.
  • Quick-start your content personalization and testing.
  • Learn about advanced pathing and audience segmentation.
  • Consider content and audience activation strategies.

 

10. How connecting Content and Commerce is the future (And can drive 1447% B2C growth)

Wednesday, September 4 | 3:05pm – 3:50pm

Speakers: Aaron Orendorff (iconiContent), Griffin Thall (Pura Vida Bracelets)

Audience Level: Intermediate

What will you learn in this session?

  • What three ingredients drive story-led commerce (and the one killer mistake) drive story-led commerce.
  • How Pura Vida unites influencers and micro-influencers around a lifestyle, not a product.
  • Why consumers crave brands with a mission and social consciousness as well as how to unleash UGC as your secret weapon.

11. Customer Acquisition through authentic storytelling transforming content into commerce

Thursday, September 5 | 9:00am – 9:30am

Speaker: Nilla Ali (BuzzFeed)

What will you learn in this session?

You will get to explore the value of content to drive brand love, and share tactical tips for creating innovative content experiences that drive revenue.

12. Diversity in Marketing using Artificial Intelligence

Thursday, September 5 | 10:15am – 11:00am

Speaker: Robbee Minicola (Microsoft)

Audience Level: All

What will you learn in this session?

  • Understand the dimensions of diversity and how each dimension connects to consumers.
  • Rethink D&I through two case studies, including one from Microsoft Xbox.
  • Learn about current tools to objectively and analytically measure your marketing content’s diversity.
  • Discover the art of possible on using AI to deliver both diverse and inclusive content.

13. How AI will change content marketing forever

Thursday, September 5 | 11:20am – 12:05pm

Speaker: Chris Penn (Trust Insights)

Audience Level: Intermediate

What will you learn in this session?

  • What the different types of artificial intelligence are.
  • Five ways AI is in use today.
  • How to prepare your company for AI in content marketing.
  • How to prepare your career for a future with AI.

 

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