30 Long Term Benefits Of Content Marketing For Your Business

Content marketing this day is undeniably taking precedence as the most preferred form of marketing. 90% of businesses are already using content marketing to generate inbound leads. Many of your competitors would have shifted to content marketing and by now they might even be creating content on their success stories. So, what is content marketing? […]

How To Become A Successful Content Creator In 2020

The marketing industry is evolving big time and has been adapting to a lot of changes in the past decade. Traditional marketing is no more the only marketing option, particularly for companies whose audience is the millennials. These brands are choosing content marketing which aids them in interacting with their clients and helps build a […]

How Coronavirus Is Affecting Content [DATA]

Times are hard with the spread of the Coronavirus. Families and workers are stuck at home and are now spending more time browsing the web than ever.  This trying time has really put things into perspective for marketers as the global economy rattled, marketing campaigns felt drastic changes causing a ripple effect that impacted almost […]

The Best Content Curation Tools In 2020

Content curation is definitely a good technique to grow your audience and keep your social media feed active.  In 2020 it is going to get better with automation carrying most of the load that exhausts marketers. Millions of articles are being published on the internet on a daily basis.  To sift through this huge number […]

21 Best Sentiment Analysis Tools for 2020

In this blog post, we’ll look into what sentiment analysis is and how with the right sentiment analysis tools you can, Define your future marketing strategies Improve your customer’s experience with your brand Determine brand reputation And much more. Everyone knows that all online communication happens via text – Emails, Social media posts, tweets, live […]

13 Predictions for Content Marketing In 2020

Wouldn’t it be really cool if we could sneak a preview of all the important trends, technologies, and developments that will impact our strategic and creative decisions over the next 12 months? It is hard enough for content marketers to keep up with what’s happening now, let alone keep our eyes fixed on the horizon. So […]

Why Personalized Messages are More Valuable Than Targeted Ads

Targeted advertising uses granular details such as age, gender, or past purchases to find the right audience for the right product. However, that idea leaves much to be desired. Because even if you target an ad properly, it’s meaningless if that ad isn’t personalized.  The Internet is a noisy place these days. I liken it […]

SEMrush Marketing Show – Social Media Roundup

SEMrush is an online visibility management platform and SEMrush conducted a Digital Marketing Conference in Bangalore, India. And we had to see what it was all about. We set about doing just that. One of our marketers live-tweeted from the different sessions and we’ve compiled that along with many other tweets, Instagram pictures and photos. […]

CNN VS Fox News: Content Engagement Report 2019

Major news channels like FoxNews, MSNBC, and CNN rely on social shares on their news articles and video clippings to act as sources of information to millions of people. But, stories they see depend on the news outlet they read and follow. In the past year, political news has become more divisive and biased. Recently, President Donald Trump […]