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Ellie Batchiyska

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Misinformation in light of Google’s Penguin update has caused the term “link building” to be viewed as taboo. But, is deliberate link building outreach actually a cause for concern? Quite the contrary. Many SEO experts believe link building is more essential than ever, and Google continues to tout its significance as a ranking factor. What has changed is the abundance of black-hat link building practices, such as link farms and link exchanges, which destroy a…