A great place to catch the latest news and trends is Twitter. And keeping pace with these trends isn’t easy. One way to stay current on relevant topics and engage with others in the content marketing industry is to follow experts on Twitter.

Methodology: We used Social Animal’s Influencer feature to find the top influencers in the content marketing industry. The names mentioned in the list are in no particular order and are not ranked.

Here’s our curated list of who you MUST follow.

1. Neil Patel

“Create content that teaches. You can’t give up. You need to be consistently awesome.” – – Neil Patel

Neil Patel is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web. He is also the co-founder of Crazy Egg, Hello Bar, and KISSmetrics.

Follow him on Twitter for daily tips about content marketing, SEO and Digital Marketing.

2. Joe Pulizzi

“Good content marketing makes a person stop, read, think, and behave differently.”
– Joe Pulizzi, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI).

Follow him for resourceful content marketing tips.

3. Lilach Bullock 

“The beauty of sharing content is that it is not about selling. Nobody wants to be sold to.” – Lilach Bullock

Listed in Forbes as one of the top 20 women social media power influencers, Lilach Bullock is a Lead Conversion Expert, Speaker, and a Social Media Specialist.

Follow her on Twitter for daily updates on social media and content marketing.

4. Mark Schaefer

“The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.”
― Mark Schaefer, The Content Code: Six essential strategies to ignite your content, your marketing, and your business

Mark W. Schaefer is an internationally-acclaimed speaker and a college educator. He is also the author of The Tao of Twitter (2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), The Content Code (2015), and KNOWN (2017).

Follow him as he explains the latest trends in content and social media marketing.

5. Carla Johnson

“When you focus on adding value to your customers, then you will always be relevant and necessary to them.” – Carla Johnson

Carla Johnson has been consistently named one of the top influencers in B2B, digital and content marketing. She is also the co-author of Experiences: The 7th Era of Marketing.

Follow her for actionable tips about content marketing.

6. Maria Johnsen 

Maria Johnsen is ranked as one of the most influential digital marketing experts in the world. She is also an entrepreneur, best selling author, film producer, influencer, speaker, and a programmer.

Her tweets are a great resource for digital marketers.

 7. Neal Schaffer

“Using paid social is the equivalent of using a fast pass at Disney Land – it gets you there faster” – Neal Schaffer

Neal Schaffer is the author of numerous books on social and digital sales best practices like Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. He was also named a Forbes Top 50 Social Media Power Influencer two years in a row.

Neal Schaffer often shares actionable tips about content and social media.

8. Larry Kim 

“Be funny, ironic, or outrageous– just don’t be BORING.”
– Larry Kim, 11 Mega Tips for Increasing Your Instagram Followers

Larry Kim is the CEO of MobileMonkey and the founder of WordStream, one of the World’s top PPC marketing software company.

Follow Larry Kim on Twitter to see his thoughts and opinions on content, social media, and digital marketing.

9. Sujan Patel

Thinking that every idea and piece of content you create must be the first of its kind is a trap.”
– Sujan Patel, Content Marketing Playbook: MASTER THE ART OF CONTENT MARKETING.

Sujan Patel is a data-driven marketer and entrepreneur. He is also the is the co-founder of Web Profits and Mailshake. He has over 12 years of digital marketing experience.

Follow him on Twitter for daily updates about blogging and social media marketing.

10. Lee Odden 

“Content Isn’t King, It’s the Kingdom.”

– Lee Odden, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Lee Odden is the CEO and co-founder of TopRank Marketing. He is also the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.

Lee Odden’s profile is a great resource for content marketing, digital and social media marketing.

11. Seth Godin

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

– Seth Godin

Seth Godin is the author of 18 books and his blog was named by Time among its 25 best blogs of 2009.

Follow him on Twitter to take a look at all his brilliant ideas.

12. Pam Moore

“Don’t try and break through the noise. Just engage.” – Pam Moore

Pam Moore is the CEO & Founder of Marketing Nutz, a social media, digital marketing consulting agency. She is also one of the most sought out international keynote speakers and an entrepreneur.

On Twitter, she shares tips and tricks for content and social media marketing.

13. Sam Hurley 

“SEO? Don’t chase your tail. Google’s clever. Build REAL relationships on social media.”  – Sam Hurley

Sam Hurley is a lateral-thinking digital marketer with 6+ years’ experience and Founder of OPTIM-EYEZ.

He tweets about marketing and entrepreneurship. Follow him on Twitter to get the latest updates.

14. Michael Brenner

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”
– Michael Brenner

Michael Brenner has been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. He has also co-authored books like The Content Formula and Digital Marketing Growth Hacks.

Michael Brenner delivers tweets about content marketing and strategy.

15. Mari Smith  

“You are not trying to be everything to everyone. You have your niche, your clear and ideal customer. You’re crafting content for them” – Mari Smith

Often referred to as the “Queen of Facebook”, Mari Smith is a Social Media Thought Leader and a Facebook Marketing Expert. She is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

She shares her opinions and thoughts on social media marketing and also gives useful tips.

If you are a content marketer, you’ll definitely NEED to follow these people into 2019. And while you’re at it, why not follow Social Animal on Twitter?


Sowndarya Kishore is a Content Marketer at Social Animal. A marketer by day and a reader by night, she loves to discuss herself in the third person. Follow her on Twitter.

1 Comment

  1. Those are really great, thank you Sowndarya for writhing this informative blog about content marketing and including those most professional content marketing influencers and experts out there on the Twitter we must follow! Your blog post is really helpful, and you are doing amazing work. Keep it up!

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